There are so many different factors, both intrinsic and extrinsic, that make it challenging for female founders. One can be fear of failure. Imposter syndrome tells women that if you’re not overqualified, you’re probably underqualified — it can be such a pervasive feeling. Meanwhile, I find that underqualified male founders rarely have that same fear.

Being able to ask for help: As a founder, you often feel like you should be able to do it all on your own, but you can’t. I learned very quickly that as a woman founder, you have to get really comfortable being vulnerable and admitting that you don’t know how to do something, and then leveraging your network for advice and support.

Keep the people you love close and remember that you’re not the only person working on something hard. I think it’s easy to get wrapped up in the world you build around your startup, but you don’t want to get lost in that. Remember that you’re a human being, not a human doing.

Self Care: It is easy to become so immersed in the process of creating that you place self-care on the back burner. You really need mental acuity as a founder; taking a few hours off to recharge is necessary.

Be decisive. I often find myself in a place of indecision or second-guessing myself. But truthfully, any decision is better than no decision. Just decide and push forward.

The dream is free. But the hustle is sold separately. Stay on the grind. Have the passion to know more about the industry and business that you are in.

Build Great Relationships — Last but certainly not least is people. Our people make the difference, and we work with great people who make a difference. People can be the difference between a bad day and a really great day and life is too short to do anything that doesn’t bring you joy. So we show up for our clients and we build great relationships with great people. Show up accordingly, act accordingly.

Be generous and try not to take life TOO seriously. If we live in the moment, we see that it isn’t about what has happened, or what could happen, it’s about being a part of what’s happening now.

Looking back to when I started, I wish I would have been able to see how much potential I had. I think true leaders discover what they are capable of during the growing process. I wish someone would have told me that it’s ok to not know all the answers in the beginning. That you will learn so much along the way. You just have to trust in yourself because when I started, I knew nothing.

Kristin Marquet

Publicist and author based in New York City. Founder and Creative Director of and

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