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Still Guessing What to Charge? Fix Your Pricing in One Hour with This Proven Framework

4 min readApr 22, 2025

If you’ve ever opened a blank pricing doc, typed a number, then immediately backspaced it 12 times… you’re not alone.

Pricing is one of the most stressful parts of running a business-especially for women founders, creatives, coaches, and consultants who are building from the ground up. Most of us weren’t taught how to set prices for our products or services confidently. So what happens? We guess we undercharge and hope someone will pay us what we’re worth.

But here’s the truth:

Pricing is not just math. It’s messaging.

That’s exactly why I created The Instant Pricing Fix™ -a no-fluff, high-impact workbook that helps you go from confused to clear on what to charge in under 90 minutes.

Why Is Pricing So Hard (Especially for Women Entrepreneurs)?

Pricing isn’t about plugging a number into a calculator and hoping for the best. It’s emotional. It’s layered. It brings up all kinds of subconscious beliefs around:

Spoiler: Your pricing doesn’t need to please everyone. It needs to reflect your value and align with your best-fit customer.

The #1 Mistake Most Entrepreneurs Make…

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Kristin Marquet
Kristin Marquet

Written by Kristin Marquet

Publicist and author based in New York City. Founder and Creative Director of FemFounder.co and Marquet-Media.com.

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