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Stop Undercharging: A Strategic Pricing Reset with the CLEAR PRISM™ Method

5 min readApr 24, 2025

If you’re like many women entrepreneurs, you’re not charging enough.

Not because you don’t have the expertise. Not because your offer isn’t valuable. But because no one ever taught you how to price with confidence-and every time you try to raise your rates, the doubt creeps in:

“Will people really pay this?”

“What if I lose clients?”

“Maybe I should wait until I have more testimonials or experience…”

Sound familiar? You’re not alone. But undercharging is a silent business killer-and it’s time to fix it.

That’s where the Instant Pricing Fix™ comes in.

  • Pricing based on what we think people can afford
  • Charging by the hour instead of the outcome
  • Looking sideways at competitors and guessing
  • Avoiding the price convo entirely-or apologizing for it

Why Pricing Feels So Hard (Especially for Women Entrepreneurs)

Women founders are often taught to be helpful, generous, and “accessible.” And while those are beautiful values, they’re not a pricing strategy. Without a clear method, we default to:

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Kristin Marquet
Kristin Marquet

Written by Kristin Marquet

Publicist and author based in New York City. Founder and Creative Director of FemFounder.co and Marquet-Media.com.

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